Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus

Alexandra Sazhina; Irina Shafranskaya

doi:10.6092/issn.2036-5195/6775

Autori

Alexandra Sazhina National Research University Higher School of Economics http://orcid.org/0000-0003-3947-6324
She is a Seniour Lecturer in the Management Department at Higher School of Economics, Perm Campus. She is currently finalizing her dissertation on place marketing and co-production. Her field of interest is mega-events and tourism in the context of city marketing.
Irina Shafranskaya National Research University Higher School of Economics http://orcid.org/0000-0003-4987-5716
She is an Associate Professor in the Management Department at Higher School of Economics, Perm Campus. Her interests cover city marketing and branding issues, including both theory and practical implications. She is especially interested in comparative research of place branding activities in different Russian cities.

DOI:

https://doi.org/10.6092/issn.2036-5195/6775

Parole chiave:

Co-production, Place marketing, Residents’ Engagement

Abstract

This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities.

Riferimenti bibliografici

Aitken, K., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9-10), 913-933.

Ajzen, I. (1999). The theory of planned behavior. Organizational Behavior and Human Decision Process, 50(2), 179-211.

Ajzen, I. (2011). The theory of planned behavior: reaction and reflection. Psychology and Health, 26(9), 1113-1127.

Arnstein, S.R. (1969). A ladder of citizen participation. Journal of American Institute of Planners, 35(4), 216-224.

Baron, S., & Harris, K. (2008). Creating the service experience. Journal of Marketing Management, 211(1-2), 1-3.

Braun, E., Kavaratzis, M., & Zenker, S. (2013). My city – my brand: the role of residents in place branding. Journal of Place Management and Development, 6, 18-28.

Brudney, J., & England, R. (1983). A definition of the coproduction concept. Public Administration Review, 43(1), 59-65.

Chathoth, P., Altinaj, L., Harrington, R.J., Okumuz, F., & Chan, E.S.W. (2013). Co-production versus co-creation: a process based continuum in hotel service context. International Journal of Hospitality Management, 32, 11-20.

Chen, C.F., & Chen, F.S. (2010). Experience quality, perceived value, satisfaction and behavioural intentions for heritage tourism. Tourism Management, 31, 29-35.

Etgar, М. (2008). A descriptive model of the consumer co-production process. Journal of the Academy of Marketing Science, 36(1), 97-108.

Florek, M., & Insch, A. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of Place Management and Development, 1(2), 138-149.

Grisseman, N., & Stokburger-Sauer, E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tourism Management, 33, 1483-1492.

Han, Q., Dellaert, B.G.C., van Raaij, F.W., & Timmermans, H.J.P. (2010). Visitor strategic anticipation of crowding in scarce recreational resources. Journal of Retailng and Consumer Services, 17, 449-456.

Hankinson, G. (2009). Relational network brands: towards a conceptual model of place brands. Journal of Vacation Marketing, 10, 109-121.

Insch, A., & Stuart, M. (2015). Understanding resident city brand disengagement. Journal of Place Management and Development, 8(3), 172-186.

Kavaratzis, M. (2012). From “necessary evil” to necessity: stakeholders’ involvement in place branding. Journal of Place Management and Development, 5(1), 7-19.

Kavaratzis, M., & Kalandides, A. (2015). Rethinikg the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A, 47, 1368-1382.

Kalandides, A. (2011). City marketing for Bogota: a case study in integrated place brand development. Journal of Place Management and Development, 4, 282-291.

Klijn, E., Eshuis, J., & Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14(4), 499-519.

Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyound: a place marketing and brand management perspective. Brand Management, 9, 249-261.

Kwon, J., & Vogt, C. (2009). Identifying the role of cognitive, affective, and behavioral components in understanding residents' attitudes toward place marketing. Journal of Travel Research, 49(4), 423-435.

Lusch, R. F., & Vargo, S. L. (2006). Service-dominant logic: reactions, reflections and refinements. Marketing Theory, 6(3), 281-288.

Medway, D., & Warnaby, G. (2008). Alternative perspectives on marketing and the place brand. European Journal of Marketing, 42(5/6), 641-653.

Mencarelli, R., Marteaux, S., & Puhl, M. (2010). Museums, consumers and on-site experiences. Marketing Intelligence and Planning, 28(3), 330-348.

Minkiewicz, J., Evans, J., & Bridson, K. (2014). How do consumers cocreate their experience? An exploration in the heritage sector. Journal of Marketing Management, 30(1-2), 30-59.

Prebesen, N.K., & Foss, L. (2011). Coping and co-creating in tourist experiences. International Journal of Tourism Research, 13, 54-67.

Shafranskaya, I., & Potapov D. (2014). An empirical study of consumer-based city brand equity from signaling theory perspective. Place Branding and Public Diplomacy, 10(2), 117-131.

Sfandla, C., & Bjork, P. (2013). Tourism experience network: co-creation of experience in interactive process. International Journal of Tourism Research, 15, 495-506.

Sharp, E.B. (1980). Toward a new understanding of urban services and citizens participation: the coproduction concept. Midwest Review of Public Administration, 14(2), 110-117.

Shaw, G., Bailey, A., & Williams, A. (2011). Aspects of service-dominant logic and its implications for tourism management: examples from the hotel industry. Tourism Management, 32(2), 207-214.

Therkelsen, A., Halkier, H., & Jensen, O.B. (2011). Branding Aalborg: building community or selling place? In G. Ashworth, M. Kavaratzis (Eds.), Towards effective place brand management (pp.136-155). UK: Edward Elgar Publishing.

Vargo, L., & Lusch, F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36, 1-10.

Verhoef, P. C., Reinartz, W. J., & Krafft, M. (2010). Customer engagement as a new perspective in customer management. Journal of Service Research, 13(3), 247-252.

Warnaby, G. (2009). Towards a service-dominant place marketing logic. Marketing Theory, 9, 403-423.

Zenker S., & Beckmann, S. C. (2013). Measuring brand image effects of flagship projects for place brands: the case of Hamburg. Journal of Brand Management, 20(8), 642-655.

Zenker, S., & Seigis, A. (2012). Respect the city: the mediating role of respect in citizen participation. Journal of Place Management and Development, 5(1), 20-34.

Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus

Autori

DOI:

Parole chiave:

Abstract

Riferimenti bibliografici

Downloads

Pubblicato

Come citare

Fascicolo

Sezione

Licenza

Lingua

Informazioni

Ultimo numero

Keywords