Exploring Responsible Tourism in Upper Myanmar

Mirella Loda; Ester Macrì

doi:10.6092/issn.2036-5195/6770

Authors

Mirella Loda University of Florence

She is currently Professor of Geography at the University of Florence. She had previously obtained her PhD at the Technical University of Munich. She taught in the same University and in other German Universities (1990-1999). She has been the director of Laboratory of Social Geography (LaGes) since 2005 and is currently the scientific coordinator for the University of Florence’s Master in Urban Analysis and Management. She is responsible for the implementation of Cooperation Agreements between SAGAS and universities in Afghanistan, Iran and Myanmar, and she has coordinated several successful cooperation projects in collaboration with the Italian Ministry of Foreign Affairs and the Italian Agency for Development Cooperation in Afghanistan and Myanmar.
Ester Macrì University of Florence

PhD in “Methodology of Social Sciences” at University of Florence. During her PhD studies, she had a didactical experience at Shandong University (China). Her research interests are Attitudes Measurement, sampling in Web Surveys and quality of life studies. She collaborated with the Statistic Office of Municipality of Prato, where she worked on Customer Satisfaction Surveys and Istat Urbes Project (Equitable and Sustainable Wellbeing in Italian municipalities). She is currently research fellow at LaGeS.

DOI:

https://doi.org/10.6092/issn.2036-5195/6770

Keywords:

Responsible Tourism, Myanmar, Asia, Survey, Tourists

Abstract

The concept of “responsible tourism”, which has spread rapidly in recent years, evokes conscious tourist behavior so as to minimize negative impacts on destinations, from an environmental, economic and cultural point of view. While intuitively comprehensible, the concept is not easy to operationalize in empirical studies. Facing this difficulty, our contribution illustrates an attempt to operatively define the concept within the framework of the development of a sustainable destination plan for the Ancient Cities of Upper Myanmar (ACUM). The paper describes the index adopted to survey and measure responsible attitudes among tourists and the main results of the research.

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Exploring Responsible Tourism in Upper Myanmar

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