Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus

Alexandra Sazhina, Irina Shafranskaya

Abstract


This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities. 


Keywords


Co-production; Place marketing; Residents’ Engagement

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References


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DOI: 10.6092/issn.2036-5195/6775

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