Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus


  • Alexandra Sazhina National Research University Higher School of Economics
  • Irina Shafranskaya National Research University Higher School of Economics



Co-production, Place marketing, Residents’ Engagement


This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities. 


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How to Cite

Sazhina, A., & Shafranskaya, I. (2017). Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus. Almatourism - Journal of Tourism, Culture and Territorial Development, 8(7), 286–297.