Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus
DOI:
https://doi.org/10.6092/issn.2036-5195/6775Keywords:
Co-production, Place marketing, Residents’ EngagementAbstract
This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities.
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