Exploring the Fashion Visiting Experience: a Content Analysis about the “Boncompagni Ludovisi Museum”

Valentina Evangelista; Fabrizio Ferrari

doi:10.6092/issn.2036-5195/8552

Autori

Valentina Evangelista "G. d'Annunzio" University
She is Ph.D. in Organizational Studies and Post doc research fellow in Economic and Political Geography at the Department of Economic Studies, University ‘G. d’Annunzio’ of Chieti-Pescara, Italy. Among her research interests, there are Health Geography, Regional and Local Innovation, Rural and Cultural Tourism. She published her researches in national and international journals.
Fabrizio Ferrari "G. d'Annunzio" University
He is Ph.D in Economic Geography and Senior Researcher of Economic and Political Geography at the Department of Economic Studies, University ‘G. d’Annunzio’ of Chieti-Pescara, Italy. His fields of research are about tourism places, local and regional development, urban growth, population and migration studies. He published several studies for national and international journals and reports for local authorities.

DOI:

https://doi.org/10.6092/issn.2036-5195/8552

Parole chiave:

Turismo della moda, esperienza turistica, Museo Boncompagni Ludovisi, content analysis, policies

Abstract

La moda rappresenta un campo di ricerca multidisciplinare e, in una certa misura, interdisciplinare, che abbraccia studi economici e industriali, ricerche culturali, storiche e sociologiche, riflessioni geografiche e turistiche.
La moda è un capitolo cruciale dell'export italiano: attraverso i prodotti della moda, l'Italia esporta il suo eccezionale senso di bellezza ed estetica, la competenza artigianale manifatturiera e un certo valore artistico. Inoltre, la moda caratterizza l'immagine culturale e turistica dell'Italia, influenzando e / o arricchendo l'esperienza turistica.
L'obiettivo del lavoro è quello di esplorare l'esperienza dei visitatori del "Museo delle arti decorative Boncompagni Ludovisi" a Roma, attraverso una “analisi del contenuto” dei post pubblicati sulla Pagina ufficiale di Facebook e delle recensioni condivise su TripAdvisor.
Più in dettaglio, dopo una revisione della letteratura sulle tendenze alla “museificazione” nel settore del fashion, il lavoro esplorerà profondamente le diverse dimensioni dell'esperienza di visita, al fine di comprendere il ruolo delle principali attrazioni (collezioni e location) e la qualità dell'accoglienza del museo.
Verranno inoltre discusse le principali implicazioni di gestione e policy.

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