World Heritage Sites through the Eyes of New Tourists – Who Cares about World Heritage Brand in Budapest?

Ivett Sziva; Lia Bassa

doi:10.6092/issn.2036-5195/6773

Autori

Ivett Sziva Budapest Metropolitan University
She is a researcher consultant and senior Professor in Tourism at the Budapest Metropolitan University and Corvinus University of Budapest. Ivett takes part in academic researches, and is mostly committed to qualitative methods. She lectures and has a great number of publications in the various topics of destination and attraction management, competitiveness, health- and clinical-tourism, and e-tourism. At present, she focuses her research work on the newest trends of destination management and cultural tourism.
Lia Bassa Budapest Metropolitan University

She was awarded a Ph.D. in English literature 1982. She has been senior consultant of the Hungarian National Committee of UNESCO World Heritage (2000-2004) and assistant professor at Budapest University of Technology and Economics, Department of Information and Knowledge Management (2004-2007). Since 2005 she is the managing Director of the Foundation for Information Society, and researcher of its UNESCO World Heritage Information Management Research Centre. Since 2010 she is also the organiser of and responsible for UNITWIN membership of World Heritage MA education at the Budapest Metropolitan University.

DOI:

https://doi.org/10.6092/issn.2036-5195/6773

Parole chiave:

Transformation of Cultural tourism, Budapest World heritage Site, Heritage Tourism

Abstract

Budapest is one the most emerging tourism destinations in Central-Eastern Europe, and besides the popularity of the regenerated “multicultural and design” district, its cultural heritage, particularly those on the list of the UNESCO World Heritage, assure its growing attractiveness. However the cultural sites are the most visited sightseeing attractions, our proposition was that the tourists are not aware of the fact, that they are visiting UNESCO World Heritage Site (WHS). The main aim of the paper is to highlight the importance of the WHS in cultural tourism, and to introduce the significance of place branding in it. A structured content analysis were taken out to analyse the reviews of the Tripadvisor considering the attractions of Budapest, with the objective of crystallizing the main motivations and awareness of the tourists visiting the world heritage site of Budapest. Further on our objective was to analyse their satisfaction with interpretation, attraction, and visitor management issues. Then their overall experiences, development needs and ideas for the world heritage sites attracting cultural tourism were taken into consideration. Our presupposition was that new technologies can improve a site’s popularity by pulling the attention on its real values that can be experienced by the visitors.

Riferimenti bibliografici

Castells, M. (2009). Communication power. Oxford: Oxford University Press.

Hungarian Central Statistical Office (2015). Database of regional statistics. Budapest.

Huang, G., Tsaur, J.-R. and Yang, C.-H. (2012). Does world heritage list really induce more tourists? Evidence from Macau. Tourism Management, 33(6), 1450-1457.

Kladou, S. and Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4, 187–193.

Kormos, G. and Hernyik, R. (2015). Budapest as WHS on Tripadvisor – the Andrássy Avenue, presentation at METU, November, 2015.

Michalkó, G., Jancsik, A., Teveli-Horváth, D., Kiss, K., Sulyok, J., Smith, M., Puczkó, L. and Sziva, I. (2015). A “balkánság” turisztikai értelmezése a TripAdvisor utazási portál tartalomelemzése alapján. Marketing Menedzsment, 49. pp. 61-72.

Nyúl, E. and Ördög, Á. (2009). Budapest – a kulturális turizmus szemszögéből. Turizmus Bulletin, XIII(2), 39-47.

Pappalepore, I., Maitland, R. and Smith, A. (2011). Exploring urban creativity: visitor experiences of Spitalfields, London. Tourism, Culture & Communication, 10(3), 217-230.

Richards, G. (2014). Creativity and Tourism in the City. Current Issues in Tourism, 17(2), 119–144.

Richards, G. (2011). Creativity and tourism: The State of the Art. Annals of Tourism Research, 38(4), 1225-1253.

Sacco, L.P. (2011). Culture 3.0: A new perspective for the EU 2014-2020 structural funds programming. Retrieved Oct. 10, 2016 from http://static.eu2013.lt/uploads/documents/Programos/Discussion%20documents/Sacco_culture-3-0.pdf.

Smith, M. (2015). Issues in Cultural Tourism Studies (3rd ed.). London: Routledge.

Smith, M. and Puczko, L. (2012). Budapest: from socialist heritage to cultural capital?. Current Issues in Tourism, 15(1-2): 107-119.

Smith, M.K. and Robinson, M. (2006). Cultural tourism in a changing world. Politics, participation and (re)presentation. Cleveland, Buffalo, Toronto: Channel View Publications.

Szakály, O. and Gulyás, G. (2015). Budapest as WHS on Tripadvisor - the Banks of the Danube, presentation at METU, November, 2015.

Szuláné, S. T., and Taba, Á. (2015). Budapest as WHS on Tripadvisor – the Buda Castle, presentation at METU, November, 2015.

Tripadvisor (2015). About Tripadvisor. Retrieved April 1, 2014 from: https://www.Tripadviser.com/PressCenter-c6-About_Us.html

UNESCO (2006). Towards Sustainable Strategies for Creative Tourism. Retrieved April 1, 2016 from: http://unesdoc.unesco.org/images/0015/001598/159811E.pdf

UNESCO (2016). Budapest, including the Banks of the Danube, the Buda Castle Quarter and Andrássy Avenue. Retrieved April 20, 2016 from: http://whc.unesco.org/en/list/400/

WTO-ETC (2004). City Tourism and Culture – The European Experience 2004. Retrieved April 1, 2016 from: http://81.47.175.201/stodomingo/attachments/article/122/CityTourismCulture.pdf;

Yang, G. and Lin, H-L. (2011). Is UNESCO recognition effective in fostering tourism? A comment on Yang, Lin and Han: Reply. Tourism Management, 32(2), 455-456.

World Heritage Sites through the Eyes of New Tourists – Who Cares about World Heritage Brand in Budapest?

Autori

DOI:

Parole chiave:

Abstract

Riferimenti bibliografici

Downloads

Pubblicato

Come citare

Fascicolo

Sezione

Licenza

Lingua

Informazioni

Ultimo numero

Keywords