Residents’ Perception of the Social and Cultural Impacts of a Public Music Festival in Catalonia

Soledad Morales Pérez; Carmen Pacheco Bernal

doi:10.6092/issn.2036-5195/6748

Autori

Soledad Morales Pérez Universitat Oberta de Catalunya http://orcid.org/0000-0002-8170-9286

PhD in Geography, she is actually Associate Professor of the Tourism Studies in the Economics and Management Department of the UOC and Academic Director of the Official Master in Sustainable Tourism and Information and Communication Technologies. Her research career started in 2002 with her Doctorate Thesis in Geography and since then she has centred her research interests and publication on tourism and concretely on events as tourism products.
Carmen Pacheco Bernal Universitat Oberta de Catalunya http://orcid.org/0000-0001-6656-5352
She is actually Lecturer of Marketing and Market Research Studies in the Economics and Management Department of the UOC and Academic Director of the Undergraduate Studies in this discipline. She is now working in her Doctorate Thesis in online market research.

DOI:

https://doi.org/10.6092/issn.2036-5195/6748

Parole chiave:

Social Impacts, Cultural Impacts, Residents’ Perception, Music Festivals, Public Institutions

Abstract

Many authors recognize that events, besides generating economic impacts, also contribute to social and cultural development, for example by creating and communicating social values and promoting social sharing, strengthening local identity and culture and/or promoting a sense of pride and belonging to a community. This study analyses the perception that residents of the city of Vic (a medium-sized city in the interior of the region of Catalonia, Spain) have developed about the Mercat de Música Viva de Vic (MMVV); an international music festival organized annually by public institutions for the past 27 years. From the results of a factor analysis the paper demonstrates how this event is valued for the positive economic impacts generated, but in particular, for other impacts that have favored the social and cultural development of the region, while negative impacts are also recognized.

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