The Mini-Hollywood of the Mediterranean”: Strategies and Potentialities of Film Industry in Malta
DOI:
https://doi.org/10.6092/issn.2036-5195/4954Parole chiave:
Malta, Mediterranean Settings, Movie Tourism, Film Industry, Film CommissionAbstract
Il presente lavoro mira a valutare l’impatto dell’industria cinematografica sulla struttura economica e sul grado di attrattività e competitività di Malta, che si è imposta negli ultimi anni come una delle principali location cinematografiche in Europa grazie alla versatilità dei suoi paesaggi naturali e antropici, ma soprattutto al supporto degli attori locali attraverso la creazione di enti quali la Malta Film Commission.
L’articolo, quindi, esamina in profondità le strategie istituzionali finalizzate alla promozione dell’industria cinematografica, evidenziandone sia i risultati raggiunti che le perduranti criticità, oltre a valutare se il brand di “piccola Hollywood del Mediterraneo” abbia anche generato un incremento di flussi turistici legati al fenomeno del cineturismo nell’arcipelago.
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