Business Tourism Aspects of Film Tourism: The Case of Budapest

Anna Irimias

doi:10.6092/issn.2036-5195/4952

Autori

Anna Irimias Kodolanyi Janos University of Applied Sciences
Dr. Anna Irimias has been an Associate Professor in Tourism Geography at Kodolányi János University of Applied Sciences Hungary since 2008. She graduated from the University of Messina in Italy in 2004 where she was awarded her PhD in Human Geography in 2008. She has taught various tourism-related courses in Spain, Norway, Turkey and Italy. She is the author / coauthor of more than 50 academic publications. Her current research interests include film induced tourism, tourism destination management, cultural tourism, warscapes and heritage management and the nexus between migration and tourism.

DOI:

https://doi.org/10.6092/issn.2036-5195/4952

Parole chiave:

Tax Credit, Co-productions, Tourism Consumption, Filmmakers

Abstract

L'area di ricerca sul cineturismo è diventata molto popolare tra gli studiosi di turismo, ma gli aspetti legati al turismo di affari del cinema e delle produzioni cinematografiche non sono stati analizzati dettagliatamente. L'articolo si focalizza su Budapest, la capitale ungherese che negli ultimi due decenni ha ospitato varie produzioni cinematografiche internazionali. I risultati della ricerca dimostrano che i produttori cinematografici insieme ai registri, ed attori di serie-A possono essere considerati come turisti di affari e la loro domanda costituisce un importante segmento del turismo. Lo studio del caso di Budapest dimostra che il supporto istituzionale e legislativo attraverso il tax credit e gli incentivi che mirano ad incoraggiare le co-produzioni e ad attrarre le produzioni internazionali in Ungheria, hanno beneficiato non solo all'industria cinematografica locale ma anche al settore del turismo e dell'ospitalità. Le agevolazioni fiscali consentono l'accesso a benefici immediati per le produzioni cinematografiche straniere, senza però il supporto di una politica lungimirante che favorisca anche le produzioni locali e che sia in grado di rafforzare l'immagine dell'Ungheria anche fuori dai confini nazionali. Il rischio, per il paese, è pertanto quello di perdere le opportunità offerte della visibilità anche cinematografica del paese sui media esteri.

Riferimenti bibliografici

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Business Tourism Aspects of Film Tourism: The Case of Budapest

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