The Impact of E-Commerce on Hotel Management: Evidences from a Sample of Tuscan Hotels
DOI:
https://doi.org/10.6092/issn.2036-5195/4775Parole chiave:
Alberghi, E-commerce, Online, Internet, PrenotazioniAbstract
Presentando una indagine condotta nel secondo semestre 2013 su un campione di 17 hotel aderenti a EBIT Toscana, questo articolo analizza l’impatto dell’e-commerce sulla gestione alberghiera, soffermandosi in particolare sugli aspetti che riguardano l’andamento del fatturato, la redditività e l’organizzazione. Le informazioni raccolte suggeriscono che la quota delle vendite intermediate dalle OTA è diventata indubbiamente significativa e tale da influenzare la politica commerciale e le scelte di investimento. Il livello delle commissioni applicate dai nuovi intermediari di viaggi è ritenuto eccessivo dagli alberghi del campione, che reagiscono adottando propri sistemi di prenotazione online. Mentre la redditività pare contrarsi, fatturato e dipendenti risultano invece in crescita.
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