Costs and benefits of touristic events: an application to Venice Carnival

Giovanni Santoro; Jérôme Massiani

doi:10.6092/issn.2036-5195/4774

Autori

Giovanni Santoro VELA Spa Venezia
Master in tourism studies at IULM in Milan, Master CISET in Economics and management of tourism at Cà Foscari University in Venice. Has achieved research and consultancy activities in various agencies and Universities of Venice. Since 2012 works at VELA as responsible for the study and market survey unit.
Jérôme Massiani Università Cà Foscari Venezia

He is assistant professor in applied economics at Cà Foscari University in Venice. His research areas range from economic evaluation to forecasting methods . Most of his research concentrates on the area of transport economics to tourism economics

DOI:

https://doi.org/10.6092/issn.2036-5195/4774

Parole chiave:

Eventi, Management delle destinazioni

Abstract

In questo articolo, si esaminano i costi e I benefici per le autorità locale dell’organizzazione del carnevale di Venezia. Dopo aver rivisto la storia recente di questo evento e il ruolo giocato dalle autorità locali nella sua rivitalizzazione, si analizzano i vari costi sostenuti per la sua organizzazione. Successivamente si computano le spese addizionali dei turisti ed escursionisti e si analizza la distribuzione di questo ricavo fra vari beneficiari. Nel complesso il bilancio benefici-costi appare fortemente positivo.

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