Museums? Evidence from two Countries

Azilah Kasim; Fatma Gül Cetinel; Medet Yolal

doi:10.6092/issn.2036-5195/4770

Autori

Azilah Kasim Northern University of Malaysia - Kedah

Azilah is an associate professor in Universiti Utara Malaysia (Northern University of Malaysia), Kedah. She is an alumni of East Anglia University UK, Michigan State University, USA and Brock University, Canada. In 2012 she was a visiting associate professor at University of British Columbia, Vancouver BC, Canada. Azilah is well experienced in teaching both the undergraduates and graduates. She also has a proven record in thesis supervision and research grant acquirement. She researches in corporate social responsibility and tourism marketing, and publishes in many international journals. She is a cited author who continuously strives for greater excellence.
Fatma Gül Cetinel Anadolu University - Eskisehir

Fatma Gül is an assistant professor in Anadolu University in Turkey. She does research in Human Resources Management in Tourism, Sustainable Tourism, Tourism Marketing and Hospitality Management, and publishes in many international journals. She is also a cited author.
Medet Yolal Anadolu University - Eskisehir
Yolal is an Associate Professor of Marketing at Faculty of Tourism at Anadolu University, Eskisehir, Turkey. He has authored or co-authored several articles, book chapters and numerous conference papers on hospitality marketing, consumer behavior and management of small and medium sized enterprises in tourism. He also served as editorial board member of several international and national journals.

DOI:

https://doi.org/10.6092/issn.2036-5195/4770

Parole chiave:

Muzium, Motivasi Berkunjung, Golongan Muda

Abstract

Kertaskerja ini membentangkan dapatan kajian mengenai motivasi golongan dalam muda dalam mengunjungi muzium. Kaedah persampelan tujuan digunakan di kedua-dua populasi golongan muda di Kedah, Malaysia dan Eskisehir, Turkey, yang mana keduanya mempunyai banyak muzium tempatan. Dapatan kajian menunjukkan bahawa dalam kedua-dua konteks, golongan muda akan mengunjungi muzium untuk tujuan praktikal seperti membuat kerjaruma atau tugasan. Mereka juga berunjung untuk tujuan intrinsik seperti untuk mempelajari sesuatu yang baru. Kedua-dua sampel juga mengilustrasi cadangan Davies (2001) bahawa kesedaran mengenai muzium adalah sebab utama pengunjungan. Bagaimanapun, kedua sampel mempunyai sebab berlainan untuk tidak mengunjungi. Dapatan kajian ini penting demi memahami mengapa golongan muda jarang suka mengunjungi muzium. Beberapa implikasi kajian turut dicadangkan.

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Museums? Evidence from two Countries

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