A Quality Assessment of Tourist Information: the Case of Nautical Tourism at Shiretoko Peninsula

Autori

  • Bart Neuts University of Leuven
  • João Romão University of Algarve
  • Peter Nijkamp VU University Amsterdam
  • Asami Shikida Hokkaido University

DOI:

https://doi.org/10.6092/issn.2036-5195/4402

Parole chiave:

Marketing, Information, Satisfaction, Loyalty, Simultaneous Equation Modeling

Abstract

The success of tourism promotion in a destination partially depends on the extent to which it successfully links varied products catering to a heterogeneous group of visitors in a multi-client system. In contemporary destination marketing, communication between the service providers at the destination and the (prospective) tourists has become increasingly important as a result of the rise in informal communication channels and social media. This paper focuses on the effect of using different information sources when booking a cruise tour in Shiretoko Peninsula (a natural World Heritage Site) by employing a multi-group structural model. Our findings revealed that a mismatch between the expectation created by the visitors based on the information about the site and the satisfaction they experience when visiting the place can be a strong factor of dissatisfaction, with negative implications on the possible recommendations and loyalty. Additionally, it was possible to conclude that information available on the internet and via guidebooks seems to negatively affect satisfaction on certain elements and routes, while local information from tourist offices, hotels and local shops was found less problematic.

Riferimenti bibliografici

Castro, C., Armario, E. and Ruiz, D. (200). The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behavior. Tourism Management, 28, 175–187.

Chen, C. and Chen, F. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists, Tourism Management, 31, 29–35.

Gokita (2012). Attitude survey on the visitors to national parks, Tourism Culture, 35, 5, 28-30.

Jacobsen, J. and Munar, A. (2012) Tourist information search and destination choice in a digital age, Tourism Management Perspectives, 1, 39–47.

Kozak, M. and Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination, Journal of Travel Research, 38, 260.

Mansson, M. (2008). Mediatized Tourism, Annals of Tourism Research, 38, 4, 1634-1652.

Romão, J., Neuts, B., Nijkamp, P. and Leeuwen, E.S. van (2014). Urban tourist complexes as multi-product companies: Market segmentation and product differentiation in Amsterdam, Tourism Economics, Forthcoming.

Downloads

Pubblicato

2014-07-15

Come citare

Neuts, B., Romão, J., Nijkamp, P., & Shikida, A. (2014). A Quality Assessment of Tourist Information: the Case of Nautical Tourism at Shiretoko Peninsula. Almatourism - Journal of Tourism, Culture and Territorial Development, 5(9), 24–34. https://doi.org/10.6092/issn.2036-5195/4402

Fascicolo

Sezione

Saggi