The Touristification of War Landscapes in the Province of Trento


  • Elisa Tizzoni University of Florence



Great war, War landscapes, Tourist gaze, Tourism image, Community


The paper aims to investigate the impact of the so-called touristification of the war landscapes in the Province of Trento (Italy), focusing on the role played by local communities.
Due to the increasing interest by tourists in visiting former battlefields and places that display cultural heritage referring to conflicts and wars, contemporary social sciences consider war tourism as a complex blend between social memory and tourism exploitation of territorial resources.
After a brief summary on the academic debate about the link between Great War heritage and tourism, the essay assesses the main features of war landscapes in Trentino (Italy) and provides some suggestions for further research.


Abbenhuis, M. and Buttsworth, S. (2009). Restaging War in the Western World. Noncombatant Experiences, 1890-Today. Basingstoke: Palgrave Macmillan.

Aitchison, C., MacLeod, N.E., and Haw, S.J., Eds. (2000). Leisure and tourism landscapes: social and cultural geographies. London: Routledge.

Anderla, G. (1950). Le tourisme international en Europe. Etudes et conjoncture - Economie mondiale, 5, 4, 21-58.

Anglaret, A.S. (2014). Le Mémorial de Verdun et les enjeux de la mémoire combattante, 1959-2011. Revue historique, 1(669), 29-50.

Antonelli, Q., and Leoni, D., (Eds.) (2003). ll popolo scomparso. Il Trentino, i trentini nella prima guerra mondiale 1914-1920. Rovereto: Nicolodi Editore.

Anzoise, V., and Malatesta, S. (2010). Visual and tourist dimensions of Trentino’s Borderscape, In P.M. Burns and J.A. Lester, L. Bibbings, Where Words Fail: Methods and Cases in Tourism’s Visual Culture (pp. 44-61). London: CABI.

Ap, J. and Var, T. (1990). Does tourism promote world peace? Tourism Management, 11 (3), 267-27.

Beaupré, N. (2014). The Great War: from witnesses to historians, from memory to history? Témoigner. Entre histoire et mémoire, 118, 48-54.

Becker, A. (2015). Museums, Architects and Artists in the First World War: New Commemoration for New History?. In B. Ziino (Ed.), Remembering the First World War (pp. 90-109). New York: Routledge.

Biran, A., Poria, Y., and Oren, G. (2011). Sought Experience at Dark Heritage sites. Annals of Tourism Research, 38(3), 820-841.

Bourdeau, L., and Gravari-Barbas, M. (2015). World Heritage, Tourism and Identity. Inscription and Co-production. London and New York: Routledge.

Butler, R., and Suntikul, , R. W., Eds. (2013). Tourism and War. London and New York: Routledge.

Damaggio, M. Musei, calano gli ingressi. Corriere del Trentino, 22 novembre 2015, p. 1.

D’Amore, L., (1988). Tourism. A vital force for peace. Tourism Management, 9(2), 151-154.

Di Marino, E. (2010). The strategic dimension of destination image. An analysis of the French Riviera image from the Italian tourists‘ perceptions, paper,

Dunkley, R., Morgan, N. and Westwood, S. (2011). Visiting the trenches: Exploring meanings and motivations in battlefield tourism, Tourism Management, 32, 860-868.

Echtner, C.M. and Ritchie, J. R.B. (2003). The meaning and measurement of destination image. Journal of Tourism Studies, 14(1), 37-48.

Foot, J. (2010). Italy's Divided Memory, New York: Palgrave Mac Millan.

Franch, M., Martini, U., and Buffa, F. (2008). Risorse locali e destinazioni community: strategie di brand management nelle regioni alpine. Mercati e competitività, 4, 151-170.

Franch, M., Irimias, A., Buffa, F., (2016). Place identity and war heritage: managerial challenges in tourism development in Trentino and Alto Adige/Südtirol. Place branding and public diplomacy, forthcoming issue.

Fussell, P. (1984). La Grande Guerra e la memoria moderna. Bologna: Il Mulino.

Graham, B., Ashworth, G.J., and Tunbridge, J.E. (2000). A Geography of Heritage: Power, culture and economy. Arnold: London.

Hall, C.M. (1994). Tourism and politics: Policy, power, and place, Chichester: Wiley.

Hertzog, A. (2012). War Battlefields, tourism and imagination. Via@, Tourist imaginaries, 1,

Hertzog, A. (2016). Tourism, sight prevention, and cultural shutdown: symbolic violence in fragmented landscapes. In H. Andrews (Ed.), Tourism and Violence. Abingdon: Routledge.

Horne, J., Ed. (2010). A Companion to World War I. Oxford: Wiley-Blackwell.

Howard, P. (2003). Heritage: management, interpretation, identity. London: Continuum.

Iles, J. (2008). Encounters in the Fields – Tourism to the Battlefields of the Western Front. Journal of Tourism and Cultural Change, 6(2), 138-154, doi:


Irimiás, A. (2014). The Great War heritage site management in Trentino, northern Italy. Journal of Heritage Tourism, 9(4), 317-331

Isnenghi, M. (1970). Il mito della Grande Guerra: da Marinetti a Malaparte. Bari: Laterza.

ISPAT – Servizio statistica della Provincia autonoma di Trento (2016). Il senso di appartenenza territoriale in Trentino

Keren, M. and Herwig, H.H., Eds. (2009). War Memory and Popular Culture: Essays on Modes of Remembrance and Commemoration. Jefferson, N.C.: McFarland.

Kotler, N. and Kotler, P. (2000). Can museums be all things to all people?: Missions, goals, and marketing's role. Museum Management and Curatorship, 18(3), 271-287.

Jansen-Verbeke, M., and George, E.W. (2012). Reflections on the Great War Centenary: From warscapes to memoryscapes in 100 years. In R. Butler, and W. Suntikul (Eds.), Tourism and War: A Complex Relationship. London and New York: Routledge, pp. 273-287.

Lauwers, D. (2011). Le Saillant d’Ypres comme lieu de mémoire européen? Public History et tourisme de guerre de 1919 à nos jours. Memoria e Ricerca, 37, 87-114.

Leonardi, A. (2004). La cultura dell’ospitalità lungo il versante meridionale delle Alpi. Histoire des Alpes – Storia della Alpi – Ge-schichte der Alpen, 9, 87-109.

Marcotte, P. and Bourdeau, L. (2005). Le tourisme, un outil pour la paix. In Y. Conoir, & G. Verna (Eds.), Faire la Paix - concepts et pratiques de la consolidation de la paix (pp. 342-355). Québec: Presses de l'Université Laval.

Marshalla, M.T., Petrellia, D., Dulakea, N., Notb, E., Marchesonib, M., Trentic, E., and Pisettic, A. (2016). Audio-based narratives for the trenches of World War I: Intertwining stories, places and interaction for an evocative experience. International Journal of Human-Computer Studies, 85, 27–39.

Martini, U. (2005). Management dei sistemi territoriali: gestione e marketing delle

destinazioni turistiche. Torino: Giappichelli.

McCain, G., and Ray, N.M. (2003). Legacy tourism: the search for personal meaning in heritage travel. Tourism Management, 24, 713-717.

McIntosh, R.W, Goeldner, C.R., and Ritchie, J.R.B. (1995). Tourism: Principles, practices, philosophies. New York: Wiley.

Millar, S. (1989). Heritage management for heritage tourism. Tourism Management, 10(1), 9-14.

Mondini, M. (2015). Andare per i luoghi della grande guerra, Bologna: Il Mulino.

Pearce, P.L. (2005). Tourist behaviour. Themes and conceptual schemes. Clevedon: Channel View Publications.

Pierson, X. (2009). Le mémorial de Verdun : «le mémorial des combattants». Guerres mondiales et conflits contemporains, 3(235), 13-20.

Piffer, P. Grande Guerra, ora tocca a voi, Trentino, 4 August 2014.

Poria, Y., Butler, R., and Airey, D. (2006). Tourist Perceptions of Heritage Exhibits: A Comparative Study from Israel. Journal of Heritage Tourism, 1(1), 51-72.

Procacci, G. (2006). L'internamento di civili in Italia durante la prima guerra mondiale. DEP Deportate, Esuli e Profughe, 5-6,

Provincia Autonoma di Trento, Servizio turismo e sport-I.S. Per le politiche turistiche provinciali (2015). Turismo in Trentino. Rapporto 2015. url:

Ryan, C. (2007). Battlefield Tourism: history, place and interpretation. Oxford: Elsevier.

Shelby, K., Ed. (2014). Flemish Nationalism and the Great War. The Politics of Memory, Visual Culture and Commemoration. London: Palgrave and McMillan.

Silberberg, T. (1995). Cultural tourism and business opportunities for museums and heritage sites, Tourism Management, 16(5), 361–365.

Spencer, D.M., and Nsiah, C. (2013). The economic consequences of community support for tourism: A case study of a heritage fish hatchery. Tourism Management, 34, 221-230.

Thompson, M. (2009). La guerra bianca. Vita e morte sul fronte italiano 1915-1919. Milano: Il Saggiatore.

Timothy, D. and Boyd, S.W. (2006). Heritage Tourism in the 21st Century: Valued Traditions and New Perspectives. Journal of Heritage Tourism, 1(1), 1-16.

Tizzoni, E. (2013a), Turismo di guerra, turismo di pace: sguardi incrociati su Italia e Francia. Diacronie. Studi di Storia Contemporanea, 15

Tizzoni, E. (2013b), La memoria della Grande Guerra nei musei trentini tra cultura e turismo. The West Croatian History Journal, 8, 179-195.

Tunbridge, J.E. and Ashworth, G.J. (1996). Dissonant Heritage: The Management of the Past as a Resource in Conflict. Chichester: Wiley.

Urry, J. (1990). The Tourist Gaze. Leisure and Travel in Contemporary Societies. London et al.: Sage.

Van Alstein, M. (2011). The Great War Remembered. Commemoration and Peace in Flanders Fields. Brussels: Flemish Peace Institute.

Vanneste, D. and Foote, K. (2012). War, heritage, tourism, and the centenary of the Great War in Flanders and Belgium. In R. Butler and W. Suntikul (Eds.), Tourism and War (pp. 254-272), London and New York: Routledge.

Winter, C. (2009). Tourism, social memory and the Great War. Annals of Tourism Research, 36(4), 607–626.

Winter, C. (2011). Battlefield tourism and Australian national identity: Gallipoli and the Western Front. In E. Frew and L. White (Eds.), Tourism and National Identities An international perspective (pp. 176-189). Abingdon: Routledge.

Whitmarsh, A. (2001). "We Will Remember Them" Memory and Commemoration in War Museums. Journal of Conservation and Museum Studies, 7, 11–15.

Wight, C.A. (2016). Lithuanian genocide heritage as discursive formation. Annals of Tourism Research, 59, 60–78.

Wohlmuther, C. and Wintersteiner, W. (Eds.) (2013). International Handbook on Tourism and Peace. Klagenfurt: Drava.

Zadra, C. and Piva, M. (2005). La Memoria della Grande Guerra in Trentino. Progetti ed iniziative di recupero e valorizzazione nel quadro della legislazione nazionale e provinciale, Atti del Convegno di Rovereto 22 marzo 2003. Trento: Litografa Effe e Erre.

Great War heritage in Trentino

Great War heritage in Friuli-Venezia Giulia

Grande-GuerraGreat War heritage in Veneto

Project by CNR I luoghi della Grande Guerra

Project Itinerari della grande guerra

In Flanders fields museum

Mémorial de Verdun




How to Cite

Tizzoni, E. (2016). The Touristification of War Landscapes in the Province of Trento. Almatourism - Journal of Tourism, Culture and Territorial Development, 7(5), 84–104.