Film Tourism in Basilicata

Angelo Bencivenga, Livio Chiarullo, Delio Colangelo

Abstract


Film tourism is the phenomenon that is born from the desire to visit film locations, drawing increasing attention in recent years. This paper presents the results of a field research aiming at analysing the effects of the film Basilicata coast to coast, by Rocco Papaleo, on tourism in Basilicata, a small region in the South of Italy, after the film’s success at the box office, winning several Italian awards. The film, made with the active involvement of local institutions and stakeholders, pursues the objective of promoting an area that is still largely unknown to national and international tourists. The romantic and naturalistic atmosphere of Papaleo's film seems to have stimulated the curiosity of tourists and promoted a "dream-like" but truthful image of the region.

Keywords


Film Tourism; Basilicata Coast to Coast; Destination Image; Cinema; Responsible Tourism; Local Tourism Development

Full Text:

PDF (English)

References


AAVV (2004-2009), Ischia Film Location, I quaderni del cineturismo, Notebooks on film-induced tourism.

BEETON S. (2005), Film-induced tourism, Channel View Publications, Clevedon.

BENCIVENGA A., CHIARULLO L., COLANGELO D., PERCOCO A. (2011), Le opportunità del cineturismo in Basilicata: dal successo di Basilicata coast to coast alla nascita di una film commission lucana, paper.

BENCIVENGA A., CHIARULLO L., COLANGELO D., PERCOCO A. (2013), L'attrattività turistica di una location: tra immagini, paesaggio e cinema. Lo sguardo di Basilicata coast to coast. In CIRELLI C. GIANNONE M. NICOSIA E. Edited by Percorsi creativi di turismo urbano. Patron. Bologna.

BENCIVENGA A., CHIARULLO L., COLANGELO D., PERCOCO A. (2014), Il cineturismo in Basilicata: un'analisi empirica. In CASSINELLI M., CHIARULLO L. Edited by Il turismo come risorsa: le nuove frontiere nello scenario di sviluppo della Basilicata, Il Mulino, Bologna.

BUSBY G., KLUG J. (2001), Movie-induced tourism: the challenge of measurement and other issues, in Journal of Vacation Marketing, vol. 7, n. 4, pp. 316-332.

BUTLER R.W. (1990), The influence of the media un shaping international tourist patterns, in Tourism Recreation Research, vol. 15, n. 2, pp. 46-53.

CASSINELLI M. CHIARULLO L. (2014), Il turismo come risorsa: le nuove frontiere nello scenario di sviluppo della Basilicata, Il Mulino, Bologna.

CONNELL J. (2012), Film Tourism - Evolution, progress and prospects, in Tourism Management, 33, pp. 1007-1029.

CONNELL J., MEYER D. (2009), Balamory revisited: an evaluation of the screen tourism destination - tourist nexus, in Tourism Management, 30 (2), pp. 194 - 2007.

CORBETTA P. (2003), La ricerca sociale: metodologia e tecniche (Voll. 2 and 3), Il Mulino, Bologna.

CROY W. G. (2010), Planning for Film Tourism: Active Destination Image Management, in Tourism and Hospitality Planning & Development, vol. 7, pp. 21-30.

DE FALCO (2007), La promozione del territorio tramite i media: il successo del cineturismo a Matera, paper.

DI CESARE F., RECH G. (2007), Le produzioni cinematografiche, il turismo, il territorio, Carocci, Roma.

EVANS M. (1997), Plugging into TV tourism, Insights, London, English Tourist Board.

FAGIANI M. L. (2008), Città, cinema, società: immaginari urbani negli USA e in Italia, Franco Angeli, Milano.

GARTNER W.C. (1993), Image formation process, in Journal of Travel and Tourism Marketing, vol. 2, n. 3, pp.191-215.

HEITMANN S. (2010), Film Tourism Planning and Development, in Tourism and Hospitality Planning & Development, vol. 7, pp. 31-46.

HUDSON S., BRENT RITCHIE J.R. (2006), Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives, in Journal of Travel Research, vol. 44, n.4, pp. 387-396.

HUDSON S., RITCHIE B. (2006), Film tourism and destination marketing: the case of Captain Corelli’s mandolin, in Journal of Vacation Marketing, n.12, 257-267.

KIM H., RICHARDSON S. (2002), Motion Picture Impacts on Destination Images, in Annals of Tourism Research, vol. 30, n. 1, pp. 216-237.

MACIONIS N. (2004), Understanding the Film-Induced Tourist, in International Tourism and Media Conference Proceedings, 24th-26th November, Melbourne: Tourism Research Unit.

RILEY R., BAKER D., VAN DOREN C.S. (1998), Movie Induced Tourism, in Annals of Tourism Research, vol. 25, n. 4, pp. 919-935.

RILEY R., VAN DOREN C.S. (1992), Movie as Tourism Promotion: A “Pull” Factor in a “Push” Location, in Tourism Management, vol. 13, n. 3, pp. 267-274.

RITCHIE J. R (1984), Assessing the Impact of Hallmark Events: Conceptual and Research Issues, Journal of Travel Research, vol. 23 no. 1, pp. 2-11.

ROCCO A, DI MAIRA P. (2006), L’Italia sullo Schermo. Cinema e scelta dell’Italia da parte dei turisti stranieri.

ROCCO A, DI MAIRA P. (2007), In viaggio con la fiction, Luoghi & Location.

RODRIGUEZ L. R., FRAIZ J. A., RODRIGUEZ-TOUBES D. R. (2011). Tourist destination image formed by the cinema, in European Journal of Tourism, Hospitality and Recreation, vol. 2, issue 1, pp. 137-154.

SCHOFIELD, P. (1996). Cinematographic images of a city, in Tourism Management, 17(5), pp. 333 340.

TOOKE N., BAKER M. (1996), Seeing is believing : the effect of film on visitor numbers to screened locations, in Tourist Management, vol.17, no.2, pp. 87-94.




DOI: 10.6092/issn.2036-5195/4964

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Angelo Bencivenga, Livio Chiarullo, Delio Colangelo

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 Unported License.