«Downton Abbey» and the TV-induced Tourism
Keywords:TV-induced Tourism, Downton Abbey, Local Development, Highclere Castle, Bampton in Oxfordshire
This paper aims to analyze the tourism phenomenon generated by the television period drama "Downton Abbey" in Highclere Castle and the village of Bampton in Oxfordshire. Making its debut on the air in 2010 and now in its fourth season, the series has been watched by around 120 million viewers worldwide, mainly in English-speaking countries, bestowing extraordinary success on its principal location. However, while at Highclere Castle tourism initiatives are not linked exclusively to the television series, in the case of Bampton the tourist image of the village is built wholly upon it.
To study its impact in terms of local development, normal data collection methods were not sufficient and it proved necessary to present a questionnaire to tourists participating in one of the many one-day organized tours. The results emerging from the admittedly small sample interviewed did confirm some trends already anticipated, such as the predominance of overseas tourists with a high spending capacity, dedicating a single day to visiting the locations and spending the rest of their holiday in London.
BAGNOLI L. (2006). Manuale di Geografia del Turismo. Dal Grand Tour ai Sistemi turistici. Turin, Utet.
BAGNOLI L. (2011). "Giù al Nord" o "Benvenuti al Sud"? Cineturismo e stereotipi territoriali. In DELL’AGNESE E., RONDINONE A. (eds). Cinema, ambiente e territorio. Milan, Unicopli, pp. 145-156.
BASINGSTOKE AND DEANE BOROUGH COUNCIL (2002). The village design statement: Highclere and Penwood. Retrieved from: www.basingstoke.gov.uk
BEETON S. (2005). Film-Induced Tourism. Clavedon, Channel View Publications.
BUCHMANN A., MOORE K., FISHER D. (2010). Experiencing Film Tourism, Authenticity & Fellowship. Annals of Tourism Research, 37, 1, pp. 229-248.
BYRNE K. (2013). Adapting heritage: Class and conservatism in Downton Abbey. Rethinking History: The Journal of Theory and Practice. DOI: 10.1080/13642529.2013.811811.
CALZATI V., DE SALVO P. (eds) (2012). Le strategie per una valorizzazione sostenibile del territorio. Il valore della lentezza, della qualità e dell’identità per il turismo del futuro, Milan, Franco Angeli.
CARNARVON F. (2011). Lady Almina and the Real Downton Abbey. The lost legacy of Highclere Castle. London, Hodder & Stoughton.
CARNARVON F. (2013a). Lady Catherine and the Real Downton Abbey. London, Hodder & Stoughton.
CARNARVON F. (2013b). Highclere Castle. The home of the 8th Earl & Countess of Carnarvon. Newbury, Highclere Enterprises.
CARTER C., DODD J. (2013). American tourists flock to wrong village in search of Downton Abbey. The Telegraph, September 6th.
CITARELLA F. (2014). Economic recession. Interpretations, performances and reifications in the tourism domain. Naples, Loffredo.
CONNELL J. (2012). Film tourism – Evolution, progress and prospects. Tourism Management, 33, pp. 1007-1029.
FAGIANI M.L. (2009). L’immagine dei territori. Cineturismo e altri percorsi. Cosenza, Centro Editoriale e Librario.
FRANCIS B. (2013). Highclere gets a cash boost from Downton Abbey tourists. Daily Star Sunday, October 13th.
FUMAROLA S. (2013). Elizabeth McGovern: “Nei lussi di Downton Abbey ho trovato la mia seconda vita”. La Repubblica, September 26th.
HOPPENSTAND G. (2013). Editorial: Comic Parody. The Journal of Popular Culture, pp. 1-2.
KIM S. (2012). Audience involvement and film tourism experiences: emotional places, emotional experiences. Tourism Management, 33, pp. 387-396.
KNOBLAUCH H. (2005). Focused Ethnography. Forum: qualitative social research, 3, art. 44.
MASTROPIETRO E. (2007). La Film Commission e il Cineturismo: un’ipotesi sul ruolo dell’industria audio-visuale nei processi di marketing turistico-territoriale. In DAL BORGO A.G. (ed.).
Prospettive di geografia del turismo. Milan, Cuem, pp. 165-189.
MIOSSEC J.-M. (1977). L’image touristique comme introduction à la géographie du tourisme. Annales de Géographie, 86, pp. 55-70.
NICOSIA N., 2012, Cineturismo e territorio. Un percorso attraverso i luoghi cinematografici, Bononia, Patron.
SCARLES C. (2004). Mediating landscapes. The processes and practices of image construction in tourist brochures of Scotland. Tourist Studies, pp. 43-67.
SELWYN T. (ed.) (1996). The Tourist Image – Myths and Myth Making in Tourism. Chichester-New York-Brisbane-Toronto-Singapore, John Wiley & Sons.
SPERATI J.P., SCHREINER S. (2013). Downton Abbey on Location. An Unofficial Review & Guide to the Locations Used. Sawston, Irregular Special Press.
TWEEDIE K. (2013). Inveraray Castle set for tourism boost after featuring in TV drama Downton Abbey’s Christmas special. Daily Record and Sunday Mail, March 4th.
ZIGNALE M. (2014). Cineturismo. Viaggio tra location e set cinematografici. Messina, Cuecm.
How to Cite
Copyright (c) 2015 Lorenzo Bagnoli
Copyrights and publishing rights of all the texts on this journal belong to the respective authors without restrictions.
This journal is licensed under a Creative Commons Attribution 3.0 Unported License (full legal code).
See also our Open Access Policy.