Business Tourism Aspects of Film Tourism: The Case of Budapest

Anna Irimias

doi:10.6092/issn.2036-5195/4952

Authors

Anna Irimias Kodolanyi Janos University of Applied Sciences
Dr. Anna Irimias has been an Associate Professor in Tourism Geography at Kodolányi János University of Applied Sciences Hungary since 2008. She graduated from the University of Messina in Italy in 2004 where she was awarded her PhD in Human Geography in 2008. She has taught various tourism-related courses in Spain, Norway, Turkey and Italy. She is the author / coauthor of more than 50 academic publications. Her current research interests include film induced tourism, tourism destination management, cultural tourism, warscapes and heritage management and the nexus between migration and tourism.

DOI:

https://doi.org/10.6092/issn.2036-5195/4952

Keywords:

Tax Credit, Co-productions, Tourism Consumption, Filmmakers

Abstract

Although the research field of film tourism has become increasingly popular, the business tourism related aspects of film tourism have received less academic attention. The aim of the present paper is to investigate the tourism related aspects of film productions in a certain location. The focus is on the case of Budapest, a Central European city that has hosted numerous international film productions in the last two decades. The findings of the paper show that filmmakers and above-the-line-crew members are long-stay business travellers who constitute an important segment of the city's tourism and hospitality sector. The case of Budapest evidences that the institutional and policy support through tax credits and incentives aimed to enhance co-productions and to attract international productions offer benefits for the local film industry as well as for the tourism sector. Although the policy support is narrowly focusing on the immediate economic benefits of foreign film productions without constructing a long-term strategy to boost local film industry and to reinforce Hungary's visibility through the wide media exposure.

References

ALFRED, S. R., LAMBERT, J.T. (2012). Management factors influencing location selection decisions of independent filmmakers: An exploratory case study. Syst Pract Action Research, 25, pp. 323-354.

BEETON, S. (2005). Film-induced Tourism. Channel View Publications, Clevendon.

BEETON, S. (2008). Location, Location, Location: film corportations’ social responsibilities. Journal of Travel and Tourism Marketing 24(2), pp. 107-114.

BOLAN, P., BOY, S., BELL, J. (2011). “We’ve seen it in the movies, let’s see if it’s true”. Authenticity and displacement in film-induced tourism. Worldwide Hospitality and Tourism Themes, 3(2), pp. 102-116.

BUSBY, G., KLUG, J. (2001). Movie induced tourism: the challenge of measurement and other issues. Journal of Vacation Marketing 7(4), pp. 91-101.

CHRISTOPHERSON, S. (2006). Behind the scenes: How transnational firms are constructing a new international division of labour in media work. Geoforum, 37, pp. 739-751.

CHRISTOPHERSON, S., RIGHTOR, N. (2010). The creative economy as "Big Business": Evaluationg state strategies to lure filmmakers. Journal of Planning Education and Research, 29(3), pp. 336-352.

COE, N.M. (2000). The view from out West: embeddedness, inter-personal relations and the development of an indigenous film industry in Vancouver. Geoforum 31, pp. 391-407.

CONNELL, J. (2012). Film tourism - Evolution, progress and prospects. Tourism Management, 33, pp. 1007-1029.

DI CESARE, F., LA SALANDRA, A., CRAPAROTTA, E. (2012). Films and audiovisual potentiality in tourism destination promotion: A European perspective. Tourism Review International, 16, pp. 101-111.

DI CESARE, F., RECH, G. (2007). Le produzioni cinematografiche, il turismo, il territorio. Carocci, Roma.

EGEDY, T., KOVÁCS, Z. (2009). The potentials of Budapest to attract creativity. The view of high-skilled employees, managers and transnational migrants. ACRE Report 8.4. University of Amsterdam, Amsterdam.

FROST, W. (2006). Braveheart-ed Ned Kelly: historic films, heritage tourism and destination image. Tourism Management, 27, pp. 247-254.

HUDSON, S., RITCHIE, J.R.B. (2006). Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives. Journal of Travel Research 44(3), pp. 387-396.

HUDSON, S. (2011). Working together to leverage film tourism: collaboration between film and tourism industries. Worldwide Hospitality and Tourism 3(2), pp. 165-172.

IRIMIÁS, A. (2012). Missing identity: relocation of Budapest in film-induced tourism. Tourism Review International 16 (2), pp. 125-138.

IWASHITA, CH. (2008). Roles of films and television dramas in international tourism: the case of Japanese tourists to the UK. Journal of Travel and Tourism Marketing 24 (2-3), pp. 139-151.

MACIONIS, N. (2004). Understanding the Film-Induced Tourist. In: Warwick F.- Croy G. -Beeton, S. (eds.) International Tourism and Media Conference Proceedings. 24th-26th November 2004. Melbourne: Tourism Research Unit, Monash University, pp. 86-97.

MESSINA, E., BOCCHIOLI, L. (2008). Cineturismo e identità territoriali In: Provenzano, R. (ed.) Al cinema con la valigia. FrancoAngeli, Milano, pp. 231-329.

MORAWETZ, N., HARDY, J., HASLAM, C., RANDLE, K. (2007).

Finance, Policy and Industrial Dynamics - The Rise of Co-productions in the Film Industry. Industry and Innovation, 14(4), pp. 421-443.

NICOSIA, E. (2012). Cineturismo e territorio. Un percorso attraverso i luoghi cinematografici. Pàtron Editore, Bologna.

RÁTZ, T., SMITH, M., MICHALKÓ, G. (2008). New Places in Old Spaces: Mapping Tourism and Regeneration in Budapest. Tourism Geographies, 10 (4), pp. 429-451.

RILEY, R., BAKER, D., VAN DOREN, C. (1998). Movie Induced Tourism. Annals of Tourism Research, 25 (4), pp. 919-935.

RITTICHAINUWAT, B., RATTANAPHINANCHAI, S. (2015). Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination. Tourism Management, 46, pp. 136-147.

TOOKE, N., BAKER, D. (1996). Seeing is believing: The effect of film on visitor numbers to screened locations. Tourism Management, 17 (2), pp. 87-94.

SHANI, A., WANG, Y., HUDSON, S., GIL, SM. (2009). Impacts of a historical film on the destination image of South America. Journal of Vacation Marketing, 15(3), pp. 229–242.

WARD, S., O'REAGAN, T. (2009). The film producer as a long stay business tourist: Rethinking film and tourism form a Gold Coast perspective. Tourism Geographies, 11(2), pp. 214-232.

YIN, R.K. (2014). Case Study Research. Design and Methods. Fifth Edition. SAGE Publications, London.

Business Tourism Aspects of Film Tourism: The Case of Budapest

Authors

DOI:

Keywords:

Abstract

References

Downloads

Published

How to Cite

Issue

Section

License

Language

Information

Current Issue

Keywords