Film-induced, steps for a Real Exploitation in Europe

Francesco di Cesare; Anthony La Salandra

doi:10.6092/issn.2036-5195/4949

Authors

Francesco di Cesare Risposte Turismo

Francesco di Cesare is President of Risposte Turismo, Head of Marketing and Sponsorship at La Biennale di Venezia and professor of tourism marketing in many master courses. Since 1997 he has combined his commitments in teaching, research and consultancy on the main topics of travel and tourism macro-industry and cultural productions with operative interventions. He is author, co-author or editor of numerous books and articles and made consultancy contributions on tourism marketing, cultural production, film-induced tourism and territories relations, maritime and congress tourism.
Anthony La Salandra Risposte Turismo

Anthony La Salandra since 2005 works with Risposte Turismo, research and consulting company active in the tourism macro-industry and now in charge as operation manager. As tourism researcher he collaborates mainly with Ca' Foscari, University of Venice but also with different organisations and professionals in tourism economics field and other tourism issues. Among its main research fields there is the film-induced tourism topic and, more in detail, the governance of this phenomenon starting from one of the first detailed framework of film commissions in Italy (edited by di Cesare, Rech, published in 2007, Carocci Editore).

DOI:

https://doi.org/10.6092/issn.2036-5195/4949

Keywords:

Film Tourism, Movie Induced Tourism, European Funding, SME, Tourism Experience

Abstract

One of the possible ways to enhance Europe visibility, its entirety rather than a set of destinations, is implementing cooperation between the Member States especially in creating and developing trans-border thematic tourist products and experiences. One of them could be the film-induced tourism. In looking back over the past two cycles of European programming it is possible to find some examples, described in the article, in which the theme of audiovisual productions in their shooting phase in European locations has been the subject of EU attention.
This article refers to some previous research results reminding how movie-induced tourism seems to be used just through sporadic attempts and therefore not developed and exploited in a strategic way. Whether from demand-side is clear what potential is inherent in the relationship between movie and tourism, on the supply side there is still much to do.
As the current EC funding period (2014-2020) is favouring, at least in the first calls for proposal that came out, SMEs projects and being aware of the apparent lack of such activities developed by private businesses, the article explores new opportunities to be gathered suggesting a new exploitation path.

References

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Film-induced, steps for a Real Exploitation in Europe

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