Film-induced, steps for a Real Exploitation in Europe
Keywords:Film Tourism, Movie Induced Tourism, European Funding, SME, Tourism Experience
One of the possible ways to enhance Europe visibility, its entirety rather than a set of destinations, is implementing cooperation between the Member States especially in creating and developing trans-border thematic tourist products and experiences. One of them could be the film-induced tourism. In looking back over the past two cycles of European programming it is possible to find some examples, described in the article, in which the theme of audiovisual productions in their shooting phase in European locations has been the subject of EU attention.
This article refers to some previous research results reminding how movie-induced tourism seems to be used just through sporadic attempts and therefore not developed and exploited in a strategic way. Whether from demand-side is clear what potential is inherent in the relationship between movie and tourism, on the supply side there is still much to do.
As the current EC funding period (2014-2020) is favouring, at least in the first calls for proposal that came out, SMEs projects and being aware of the apparent lack of such activities developed by private businesses, the article explores new opportunities to be gathered suggesting a new exploitation path.
BEETON S. (2002). ReCAPITALizing the Image: Demarketing undesired film-induced images, paper presented at the 33rd TTRA Annual Conference, Arlington, Virginia, USA.
BEETON S. (2005). Film-Induced Tourism. Clevedon: Channel View Publications.
BUSBY G. AND KLUG J. (2001). Movie-induced tourism: The challenge of measurement and other issues. Journal of Vacation Marketing, Vol. 7 (4), pp. 316-332.
DI CESARE F., D’ANGELO L. AND RECH G. (2009). Films and tourism: understanding the nature and intensity of their cause-effect relationship, Tourism Review International, Vol 13(2), pp. 103–112.
DI CESARE F. AND RECH G. (editors) (2007). Le produzioni cinematografiche, il turismo e i territori. Carocci Editore, Roma.
DI CESARE F.; LA SALANDRA A. A.; CRAPAROTTA E. (2012). Films and audiovisual potentiality in tourism destination promotion: a European perspective, Tourism Review International, Vol. 16(2), pp. 101-111.
EUROMONITOR INTERNATIONAL (2014). Consumer Electronics research. Euromonitor International PLC, London.
EUROPEAN COMMISSION (2000a). Communication of 28 April 2000 from the Commission to the Member States laying down guidelines for a Community Initiative concerning trans-European cooperation intended to encourage harmonious and balanced development of the European territory (Interreg III). Official Journal C 143 of 23.5.2000.
EUROPEAN COMMISSION (2010a). “Europe, the world's No 1 tourist destination – a new political framework for tourism in Europe”, COM(2010) 352 final.
EUROPEAN COMMISSION (2014a). Interreg Europe 2014-2020 – Cooperation Programme Document, CCI 2014 TC 16 RFIR 001 final.
EUROPEAN COMMISSION (2014b). More favorable conditions for business creation and growth, Enterprise and Industry, European Commission's Directorate-General for Enterprise and Industry.
FROST W. (2006). Braveheart-ed Ned Kelly: historic films, heritage tourism and destination image. Tourism Management. 27 pp. 247–254.
MÅNSSON M., ESKILSSON L. (2013). Euroscreen: The attraction of screen destinations. Baseline report assessing best practice. Pracownia Pomysłów, Rzeszòw.
HUDSON S. AND RITCHIE J.R.B. (2006). Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives. Journal of Travel Research, Vol. 44 (4), 387-396.
HUDSON S. AND RITCHIE J.R.B. (2006b). Film tourism and destination marketing: The case of Captain Corelli’s Mandolin, Journal of Vacation Marketing, vol. 12/3, pp. 256-268.
KUCHARSKA S. (2012). European Union’s founds as an opportunity to promote film tourism: the polish case, Paper presented at the 1st Belgrade International Tourism Conference 2012 Contemporary Tourism – Wishes and Opportunities BITCO 2012 Belgrade.
MACIONIS N. (2004). Understanding the Film-Induced Tourism, in Frost W., Croy W.C. and Beeton S., Proceedings of the International Tourism and Media Conference, Tourism Research Unit, Monash University, Melbourne, pp. 86-97.
MACIONIS N. AND SPARKS B. (2006). Film-Induced Tourism: An Incidental Experience, in Beeton S., Croy W.C., and Frost W., International Tourism and Media Conference Proceedings, Tourism Research Unit, Monash University, Melbourne, pp. 120-128.
O'CONNOR N. & BOLAN P. (2008). Creating a Sustainable Brand for Northern Ireland Through Film-Induced Tourism, Tourism Culture & Communication, Vol. 8 (3), pp. 147-158.
O’CONNOR N., FLANAGAN S. AND GILBERT D. (2009). Stakeholder’s perspectives of the impacts of film-and television-induced tourism in Yorkshire, Tourism Review International, 13(2), pp. 121–128.
RILEY R. AND VAN DOREN C.S. (1992). Movies as tourism promotion: A “pull” factor in a “push” location, “Tourism Management”, 13, pp. 267-274.
TOOKE N., AND BAKER M. (1996). Seeing is believing: the effect of film on visitor number to screened locations. Tourism Management, 17/2, pp. 87-94.
How to Cite
Copyright (c) 2015 Francesco di Cesare, Anthony La Salandra
Copyrights and publishing rights of all the texts on this journal belong to the respective authors without restrictions.