Sardinia between Product Maturity and International Competition
DOI:
https://doi.org/10.6092/issn.2036-5195/4354Keywords:
Maturity, Mass Market, Competitive Scenarios, European CommissionAbstract
The paper proposes the analyses of medium-long term dynamics experienced by the accommodation system of Sardinia in the light of growing maturity signals for regional tourist product. Potentials referring to a progressive diversification of incoming markets have been assessed in the light of domestic and international outgoing flows, as well as of megatrends crossing international tourism market. Results underline an only apparent inconsistency with respect to the positive evolution of macroeconomic variables relating to regional hospitality sector.
References
Autonomous Region of Sardinia (2007), Deliberazione n. 19/1 del 9.5.2007, “Presa d’atto del Piano Regionale di Sviluppo Turistico Sostenibile”.
Autonomous Region of Sardinia (2008), Deliberazione n. 3/8 del 16.1.2008, “Piano di Marketing Turistico 2008-2009”.
Autonomous Region of Sardinia (2008-2013), Regional Statistical Service, “Capacità degli esercizi ricettivi”.
Bank of Italy (2007-2012), “Turismo Internazionale dell’Italia”, Rome.
Brau R., Cao D. (2004), “Indagine campionaria sulla spesa turistica: stima della dimensione aggregata e prime valutazioni sull’impatto di una tassa turistica”, in CRENoS, <>, CUEC, Cagliari.
Brau R., Cao D. (2007), “Sostenibili e contenti: le aspettative della domanda turistica in Sardegna”, in Punzo L. F. e Usai S. (edited by), <>, McGraw-Hill, Milan.
Brau R., Lanza A., Pigliaru F. (2007), “How fast are small tourism countries growing? Evidence from the data for 1980-2003”, in Tourism Economics, 13, pp. 603-613.
Brida J.G., Pulina M. (2010), “A literature review on the tourism-led-growth hypothesis”, CRENoS Working Paper 2010/17, CUEC, Cagliari.
Butler R.W. (1980), “The Concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources”, in Canadian Geographer, XXIV, pp.5-12.
Cerina F. (2012), “Endogenous growth and sustainable tourism”, CRENoS Working Paper 2012/34, CUEC, Cagliari.
Corsale A., Renoldi S., Sistu G. (2008), “Da Monti di Mola a Costa Smeralda. Fatti e luoghi del turismo in Sardegna”, in Sistu G. (edited by), <>, CUEC, Cagliari.
European Commission (2010), “Europe, the world's No 1 tourist destination – a new political framework for tourism in Europe”, COM(2010) 352 final, Bruxelles.
Franch M. (edited by) (2010), “Marketing delle destinazioni turistiche”, McGraw-Hill, Milan.
ISTAT (2008-2013), “Viaggi e vacanze in Italia e all’estero”, Rome.
ISTAT (2009-2013), “Capacità degli esercizi ricettivi”, Rome.
ISTAT (2009-2013), “Movimento dei clienti negli esercizi ricettivi”, Rome.
ISTAT (2013), “Conti economici nazionali”, Rome.
ISTAT (2013), “Indici nazionali dei prezzi al consumo per l'intera collettività”, Rome
Lanza A., Pigliaru F. (1994), “The tourist sector in the open economy”, in Rivista Internazionale di Scienze Economiche e Commerciali, 41, pp. 15-28.
Manente M., Cerato M. (2000), “Destination management per creare valore”, in Pechlaner H., Weiermair K. (edited by), <>, T.U.P Touring Editore, Milan.
Martini U. (2005), “Management dei sistemi territoriali. Gestione e Marketing delle Destinazioni Turistiche”, Giappichelli Editore, Turin.
Mihalic T. (2000), “Environmental management of a tourist destination: A factor of tourism competitiveness”, in Tourism Management, 21, Issue 1, pp. 65-78.
Paci R., Marroccu E., “Tourism and regional growth in Europe”, CRENoS Working Paper 2012/35, CUEC, Cagliari.
Pigliaru F. (2002), “Economia del turismo: crescita e qualità ambientale”, in Paci R., Usai S. (edited by), <>, CUEC, Cagliari.
Renoldi, S. (2008), “Le Agenzie Regionali di Promozione Economica e i processi di internazionalizzazione: verso un benchmarking del caso Sardegna”, CRENoS Working Papers, 2008/01, CUEC, Cagliari.
Renoldi S. (2011), “Ostelli della gioventù e movimento turistico: il segmento nazionale e il caso della Regione Sardegna”, in Mercury, <>, n. 4/2010, Centro Editoriale Toscano, Florence.
Renoldi S. (2012a), “Sardinia hotel industry between intermediation and online marketing”, in Mercury, <>, Special Issue “Content Personalisation and Multimedia Marketing for Destinations and Tourism Business”, Year XXI, n. 1, Centro Editoriale Toscano, Florence.
Renoldi S. (2012b), “Fonti amministrative e statistiche ufficiali in ambito turistico. La Regione Sardegna tra seconde case e sommerso statistico ufficiale”, CRENoS Working Papers, 2012/02.
Renoldi S. (2013), “Sustainable tourism, integrated management and mature destinations in the Mediterranean Basin. Sustainable and Accessible Tourism Action Plan of Palau (Sardinia, Italy)”, in Mercury, <>, Year XXI, n. 4, pp. 17-39.
Rispoli M., Tamma M. (1995), “Risposte strategiche alla complessità: le forme di offerta dei prodotti alberghieri”, Giappichelli, Turin.
Usai S., Vannini M. (2007), “Sardegna e turismo: il momento delle scelte”, in Punzo L. F., Usai S. (a cura di), <>, McGraw-Hill, Milan.
UNWTO (2011), “Tourism Towards 2030 – Global Overview”, Madrid.
UNWTO (2012), “Tourism Highlights, 2012 Edition”, Madrid.
Weaver D. (2000), “A Broad Context Model of Destination Development Scenarios”, in Tourism Management, Vol. 21 (3) – Jun 1, 2000.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2014 Stefano Renoldi
Copyrights and publishing rights of all the texts on this journal belong to the respective authors without restrictions.
This journal is licensed under a Creative Commons Attribution 3.0 Unported License (full legal code).
See also our Open Access Policy.
