Museums? Evidence from two Countries

Azilah Kasim; Fatma Gül Cetinel; Medet Yolal

doi:10.6092/issn.2036-5195/4770

Authors

Azilah Kasim Northern University of Malaysia - Kedah

Azilah is an associate professor in Universiti Utara Malaysia (Northern University of Malaysia), Kedah. She is an alumni of East Anglia University UK, Michigan State University, USA and Brock University, Canada. In 2012 she was a visiting associate professor at University of British Columbia, Vancouver BC, Canada. Azilah is well experienced in teaching both the undergraduates and graduates. She also has a proven record in thesis supervision and research grant acquirement. She researches in corporate social responsibility and tourism marketing, and publishes in many international journals. She is a cited author who continuously strives for greater excellence.
Fatma Gül Cetinel Anadolu University - Eskisehir

Fatma Gül is an assistant professor in Anadolu University in Turkey. She does research in Human Resources Management in Tourism, Sustainable Tourism, Tourism Marketing and Hospitality Management, and publishes in many international journals. She is also a cited author.
Medet Yolal Anadolu University - Eskisehir
Yolal is an Associate Professor of Marketing at Faculty of Tourism at Anadolu University, Eskisehir, Turkey. He has authored or co-authored several articles, book chapters and numerous conference papers on hospitality marketing, consumer behavior and management of small and medium sized enterprises in tourism. He also served as editorial board member of several international and national journals.

DOI:

https://doi.org/10.6092/issn.2036-5195/4770

Keywords:

Museum, Visit motivation, Young adults

Abstract

This paper provides evidence on Young Adults’ motivations for visiting and not visiting museums. Using purposive sampling, self-administered questionnaires were distributed to respondents in Kedah, Malaysia and Eskisehir, Turkey. Both Kedah and Eskisehir share one similarity – they both have many museums. The findings revealed that in both study contexts, young people tended to visit museums for practical reasons such as to help them prepare homework or a project. They also visit for intrinsic reasons such as to satisfy their curiosity. Both samples also illustrate Davies (2001) contention that awareness is an important precursor to potential visits. On the other hand, both samples are different in reasons for not visiting. While young people in Eskisehir cite emotional reasons for deciding not to visit, young people in Kedah offered more practical ones such as lack of time and interest, or more interested in other activities. The study findings are useful for understanding reasons behind the generally low museum visits among youth. Several managerial implications of the study were also proposed.

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Museums? Evidence from two Countries

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