The Role of Tourism Destinations within the Online Presence of Fashion Weeks

Nadzeya Kalbaska, Estefanía Ayala Ramírez, Lorenzo Cantoni

Abstract


Special events, if well organized, assist a tourism destination to improve its image and to attract new visitors. Though there is an emerging research on the connection between tourism destinations and fashion events, very few is known about how online presence of tourism destinations is framed with the help of established fashion events.

The purpose of this research is to study four primary destinations holding their respective major fashion weeks accordingly: New York and “New York Fashion Week”, London and “London Fashion Week”, Milan and “Milan Fashion Week”, Paris and “Paris Fashion Week”.

This research identifies the role of tourism destinations in the online presence of the four primary “fashion weeks”. To do so, two converging analyzes are done: on one hand, the websites and online presence of the fashion weeks are analyzed, to assess tourism related content; on the other hand, the websites of Destination Management Organizations at the city level are inspected, to assess the presence and relevance they provide to fashion weeks.

 


Keywords


Destination branding; Tourism marketing; Fashion weeks; Event management; Website design; Digital fashion

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References


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DOI: 10.6092/issn.2036-5195/7245

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