Inbound Tourists in Italy: An Analysis of Individual Satisfaction in the Main Italian Destinations

Andrea Guizzardi; Annalisa Stacchini

doi:10.6092/issn.2036-5195/6769

Authors

Andrea Guizzardi University of Bologna http://orcid.org/0000-0001-8674-7604
He is associate professor with joint appointments at the Department of Statistics Paolo Fortunati and at the Center for Advanced Studies in Tourism (CAST) of the University of Bologna (Italy). He leads a continuous learning program in “business travel management”. His principal research interests regard hotels’ performances, destination management in small areas, (business) tourism demand analysis and forecasting. Since 1999 he is project leader and principal investigator of many projects, founded by both policy makers and private operators (hotels and travel management companies).
Annalisa Stacchini University of Bologna
She holds a Ph.D. in Statistical Methodology and Master Degrees in Business Economics and Philosophy. She is Adjunct Professor of Statistics at the Center for Advanced Studies in Tourism (CAST) of the University of Bologna (IT). Her main research interests are in modelling and forecasting tourism flows, analysing the competitive scenario of tourist destination and issues concerning the market of airline tickets.

DOI:

https://doi.org/10.6092/issn.2036-5195/6769

Keywords:

Tourist Satisfaction, Italian Destinations, Tourist Expenditure, Length of Stay, Inbound Market

Abstract

The present work aims at bringing about an empirical analysis of the inbound tourism market in Italy, from the perspective of the individual tourist. We analyze more than a million satisfaction judgments, retrieved from the extensive survey by the Central Bank of Italy, spanning the period 1997-2013, focusing on the visitors’ socio-demographic and trip-related characteristics Moreover, following the Multi-Attribute Level approach and the Importance-Performance interpretative framework, satisfaction is proposed as a measure to evaluate tourism areas’ attractiveness and the performances of destinations’ assets.

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Inbound Tourists in Italy: An Analysis of Individual Satisfaction in the Main Italian Destinations

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