Not Quite Under the Tuscan Sun… the Potential of Film Tourism in Marche Region

Sue Beeton; Alessio Cavicchi

doi:10.6092/issn.2036-5195/4958

Authors

Sue Beeton La Trobe University
Dr Beeton began her life in tourism guiding horseback tours in the Australian High Country, largely in response to the ‘Man from Snowy River’ movies. She witnessed first-hand the growth of a specific sector of tourism and its effects on local, country communities and families. Since moving to academia, Sue has conducted tourism-based research into public land management, nature-based tourism, rural tourism, community development, cycle tourism and film-induced tourism. She is President of the Travel and Tourism Research Association Asia-Pacific Chapter (TTRA APac) and co-convenor of the bi-annual International Tourism and Media conference (ITAM).
Alessio Cavicchi University of Macerata

Alessio Cavicchi received his PhD in Economics of Food and Environmental Resources from University of Naples “Parthenope”. Previously he got a Master of Science (MSc) in Food Economics and Marketing from University of Reading (UK). His main fields of interest and research are consumer food choice, economics of food quality and safety, sustainable tourism and innovation in the agro-food sector. Currently he teaches Rural Tourism and Marketing Strategies and Economics and Marketing of Food Quality in the degree of Planning and Management of Tourism Systems. He has recent experience as an expert evaluator for the European Commission (DG Research – DG Environment) and he has been consultant for the evaluation of measures applied under the EU Common Agricultural Policy. His works have been published in several international books and journals.

DOI:

https://doi.org/10.6092/issn.2036-5195/4958

Keywords:

Film-induced Tourism, Film Commission, Italy, Rural areas

Abstract

The relationship between film and tourism is complex and at times often subtle – not all movies directly encourage tourism, but they can influence tourist images as well as provide additional aspects to the tourist experience. This conceptual paper considers the role that film can play to encourage and enhance tourism in the Marche Region of Italy. Based on theoretical knowledge developed to date, a process to develop film tourism product is proposed. Such a practical application of academic knowledge will also provide data with which to further develop theoretical models in the field.

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Not Quite Under the Tuscan Sun… the Potential of Film Tourism in Marche Region

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