Not Quite Under the Tuscan Sun… the Potential of Film Tourism in Marche Region


  • Sue Beeton La Trobe University
  • Alessio Cavicchi University of Macerata



Film-induced Tourism, Film Commission, Italy, Rural areas


The relationship between film and tourism is complex and at times often subtle – not all movies directly encourage tourism, but they can influence tourist images as well as provide additional aspects to the tourist experience. This conceptual paper considers the role that film can play to encourage and enhance tourism in the Marche Region of Italy. Based on theoretical knowledge developed to date, a process to develop film tourism product is proposed. Such a practical application of academic knowledge will also provide data with which to further develop theoretical models in the field.


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How to Cite

Beeton, S., & Cavicchi, A. (2015). Not Quite Under the Tuscan Sun… the Potential of Film Tourism in Marche Region. Almatourism - Journal of Tourism, Culture and Territorial Development, 6(4), 146–160.