An Analysis on Tourism Marketing in Bangladesh

Authors

  • Ahmmed Mortuza University of Dhaka

DOI:

https://doi.org/10.6092/issn.2036-5195/4780

Keywords:

Tourism, Development, Marketing, Bangladesh

References

Ahmed, Zafar U. (1991) Marketing Your Community: Correcting a Negative Image, Cornell Hotel and Restaurant Administration Quarterly, February Issue5.

Ahmed, Zafar U. (1996) The Need for the Identification of the Constituents of a Destination’s Tourist Image: A Promotion Segmentation Perspective, The Journal of Professional Service Marketing, Vol. 14 (1).

BPC (2004) Bangladesh Tourism Vision 2020, Morshed, M. M. Rahman (edited), Dhaka, Bangladesh.

Echtner, Charlotte M. (2002) The Content of Third World Tourism marketing: A 4A Approach, The International Journal of Tourism Research, Vol. 4, Issue 6.

Goeldner, C. R,; Ritchie, J.R. Brent and McIntosh, R. W. (2000) Tourism – Principles, Practices and Philosophies, 8th edition, John Wiley & Sons, Inc., Canada.

Hasan, Syed Rashidul (1992) Problems and Prospects of Bangladesh Tourism Industry, Bureau of Business Research, University of Dhaka.

Hossain, Md. Afjal (1999) Marketing of Tourism Industry in Bangladesh: An Empirical Study of Performance and Strategies, Unpublished Ph.D. Thesis, University of Pune, India.

Hossain, Md. Afjal and Firozzaman, M. (2003) Strategic Promotion Approaches to Developing Tourism in Bangladesh: An Empirical Study of Some Selected Tour Operators, Research Book, Bureau of Business Research, University of Dhaka, Bangladesh.

Kotler, Philip; Bowen, John T. and Makens, James C. (2006) Marketing for Hospitality and Tourism, Pearson International Edition (4th edn), Pearson Prentice Hall, New Jersey .

Law, Rob, Cheung, Catherine and Lo, Ada (2004) The relevance of profiling travel activities for improving destination marketing strategies, International Journal of Contemporary Hospitality Management, Vol. 16, Number 6.

Liu, Abby and Wall, Geoffrey (2006) Planning tourism employment: a developing country perspective, Tourism Management, Vol. 27.

World Tourism Organization (2000), Tourism 2020 Vision, East Asia and Pacific, Vol. 3.

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Published

2014-12-30

How to Cite

Mortuza, A. (2014). An Analysis on Tourism Marketing in Bangladesh. Almatourism - Journal of Tourism, Culture and Territorial Development, 5(10), 162–168. https://doi.org/10.6092/issn.2036-5195/4780

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Section

Articles and reports