Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain

Tomas Sparano Martins, Heitor Takashi Kato, June Alison Westarb Cruz, Roberta da Rocha Rosa Martins

Abstract


The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships.

 


Keywords


Dynamic Relational Capability; Strategic Choice; Brazilian Hotel Industry

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References


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DOI: 10.6092/issn.2036-5195/4773

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