Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain
DOI:
https://doi.org/10.6092/issn.2036-5195/4773Keywords:
Dynamic Relational Capability, Strategic Choice, Brazilian Hotel IndustryAbstract
The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships.
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Copyright (c) 2014 Tomas Sparano Martins, Heitor Takashi Kato, June Alison Westarb Cruz, Roberta da Rocha Rosa Martins
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