A Structural Equation Modelling for Crm Development in Rural Tourism in the Catalan Pyrenees

José Mª Prat Forga

Abstract


This paper investigates the interrelationships between customer relationship management development in rural tourism, information and communication technologies level in the territory, perceived economic impacts and rural tourism development. A total of 76 respondents completed a survey conducted in the Spanish Pyrenees Mountains in order to examine the structural effects of these impact factors. The results reveal that the support for customer relationship management development in rural tourism shown by rural tourism workers mainly depends on the level of development of information and communication technologies. A confirmatory factor analysis and structural equation modelling procedure were performed, respectively, using the AMOS software.

Keywords


rural tourism; customer relationship management; teleworkers; structural equation modelling; Catalonia

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References


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DOI: 10.6092/issn.2036-5195/3469

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