A Structural Equation Modelling for Crm Development  in Rural Tourism in the Catalan Pyrenees

José Mª Prat Forga

doi:10.6092/issn.2036-5195/3469

Authors

José Mª Prat Forga Autonomous University of Barcelona

The author holds a degree in Geography (UAB), a master in Territorial Studies (UAB), he is industrial engineer from the Universidad Politécnica de Cataluña and graduate in the Program of Managerial Development (IESE). He has presented several communications in the principal congresses of geography and tourism, and is the author of several articles in national and international journals. He has realized stays in several foreign universities and today is researcher in the Geography Dpt. (UAB).

DOI:

https://doi.org/10.6092/issn.2036-5195/3469

Keywords:

rural tourism, customer relationship management, teleworkers, structural equation modelling, Catalonia

Abstract

This paper investigates the interrelationships between customer relationship management development in rural tourism, information and communication technologies level in the territory, perceived economic impacts and rural tourism development. A total of 76 respondents completed a survey conducted in the Spanish Pyrenees Mountains in order to examine the structural effects of these impact factors. The results reveal that the support for customer relationship management development in rural tourism shown by rural tourism workers mainly depends on the level of development of information and communication technologies. A confirmatory factor analysis and structural equation modelling procedure were performed, respectively, using the AMOS software.

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A Structural Equation Modelling for Crm Development in Rural Tourism in the Catalan Pyrenees

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