PIVA, E.; CERUTTI, S.; PRATS, L.; RAJ, R. Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors. Almatourism - Journal of Tourism, Culture and Territorial Development, [S. l.], v. 8, n. 15, p. 99–116, 2017. DOI: 10.6092/issn.2036-5195/6888. Disponível em: https://almatourism.unibo.it/article/view/6888. Acesso em: 28 jan. 2023.