Exploring the Fashion Visiting Experience: a Content Analysis about the “Boncompagni Ludovisi Museum”

Valentina Evangelista; Fabrizio Ferrari

doi:10.6092/issn.2036-5195/8552

Authors

Valentina Evangelista "G. d'Annunzio" University
She is Ph.D. in Organizational Studies and Post doc research fellow in Economic and Political Geography at the Department of Economic Studies, University ‘G. d’Annunzio’ of Chieti-Pescara, Italy. Among her research interests, there are Health Geography, Regional and Local Innovation, Rural and Cultural Tourism. She published her researches in national and international journals.
Fabrizio Ferrari "G. d'Annunzio" University
He is Ph.D in Economic Geography and Senior Researcher of Economic and Political Geography at the Department of Economic Studies, University ‘G. d’Annunzio’ of Chieti-Pescara, Italy. His fields of research are about tourism places, local and regional development, urban growth, population and migration studies. He published several studies for national and international journals and reports for local authorities.

DOI:

https://doi.org/10.6092/issn.2036-5195/8552

Keywords:

Fashion Tourism, Tourism Experience, Boncompagni Ludovisi, Content Analysis, Policies

Abstract

Fashion represents a multi-disciplinary and to some extent a cross-disciplinary field of research, spanning economic and industry studies, cultural, heritage and sociological research, geographical and tourism reflections.
Fashion is a hallmark of Italian exports: through the fashion products, Italy exports its outstanding sense of beauty and aesthetics, the artisanal manufacturing expertise and a certain artistic value. Furthermore, fashion characterizes the cultural and touristic image of Italy, affecting and/or enriching the tourists’ experience.
The aim of the work is exploring the experience of visitors of the “Boncompagni Ludovisi Decorative Art Museum” in Rome, through a content analysis of the posts published on the Facebook Official Page and the reviews shared on TripAdvisor.
More in details, after a literature review about the ‘museification’ trends in the fashion tourism, the work will deeply explore through a content analysis the several dimensions of post visiting experience, in order to understand the mutual roles of core attractions (collections and location’s architecture) and museum’s quality of welcome.
Tourism management and policy’s implications will be discussed.

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Exploring the Fashion Visiting Experience: a Content Analysis about the “Boncompagni Ludovisi Museum”

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