Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus

Authors

  • Alexandra Sazhina National Research University Higher School of Economics http://orcid.org/0000-0003-3947-6324
  • Irina Shafranskaya National Research University Higher School of Economics http://orcid.org/0000-0003-4987-5716

DOI:

https://doi.org/10.6092/issn.2036-5195/6775

Keywords:

Co-production, Place marketing, Residents’ Engagement

Abstract

This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities. 

References

Aitken, K., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9-10), 913-933.

Ajzen, I. (1999). The theory of planned behavior. Organizational Behavior and Human Decision Process, 50(2), 179-211.

Ajzen, I. (2011). The theory of planned behavior: reaction and reflection. Psychology and Health, 26(9), 1113-1127.

Arnstein, S.R. (1969). A ladder of citizen participation. Journal of American Institute of Planners, 35(4), 216-224.

Baron, S., & Harris, K. (2008). Creating the service experience. Journal of Marketing Management, 211(1-2), 1-3.

Braun, E., Kavaratzis, M., & Zenker, S. (2013). My city – my brand: the role of residents in place branding. Journal of Place Management and Development, 6, 18-28.

Brudney, J., & England, R. (1983). A definition of the coproduction concept. Public Administration Review, 43(1), 59-65.

Chathoth, P., Altinaj, L., Harrington, R.J., Okumuz, F., & Chan, E.S.W. (2013). Co-production versus co-creation: a process based continuum in hotel service context. International Journal of Hospitality Management, 32, 11-20.

Chen, C.F., & Chen, F.S. (2010). Experience quality, perceived value, satisfaction and behavioural intentions for heritage tourism. Tourism Management, 31, 29-35.

Etgar, М. (2008). A descriptive model of the consumer co-production process. Journal of the Academy of Marketing Science, 36(1), 97-108.

Florek, M., & Insch, A. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of Place Management and Development, 1(2), 138-149.

Grisseman, N., & Stokburger-Sauer, E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tourism Management, 33, 1483-1492.

Han, Q., Dellaert, B.G.C., van Raaij, F.W., & Timmermans, H.J.P. (2010). Visitor strategic anticipation of crowding in scarce recreational resources. Journal of Retailng and Consumer Services, 17, 449-456.

Hankinson, G. (2009). Relational network brands: towards a conceptual model of place brands. Journal of Vacation Marketing, 10, 109-121.

Insch, A., & Stuart, M. (2015). Understanding resident city brand disengagement. Journal of Place Management and Development, 8(3), 172-186.

Kavaratzis, M. (2012). From “necessary evil” to necessity: stakeholders’ involvement in place branding. Journal of Place Management and Development, 5(1), 7-19.

Kavaratzis, M., & Kalandides, A. (2015). Rethinikg the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A, 47, 1368-1382.

Kalandides, A. (2011). City marketing for Bogota: a case study in integrated place brand development. Journal of Place Management and Development, 4, 282-291.

Klijn, E., Eshuis, J., & Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14(4), 499-519.

Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyound: a place marketing and brand management perspective. Brand Management, 9, 249-261.

Kwon, J., & Vogt, C. (2009). Identifying the role of cognitive, affective, and behavioral components in understanding residents' attitudes toward place marketing. Journal of Travel Research, 49(4), 423-435.

Lusch, R. F., & Vargo, S. L. (2006). Service-dominant logic: reactions, reflections and refinements. Marketing Theory, 6(3), 281-288.

Medway, D., & Warnaby, G. (2008). Alternative perspectives on marketing and the place brand. European Journal of Marketing, 42(5/6), 641-653.

Mencarelli, R., Marteaux, S., & Puhl, M. (2010). Museums, consumers and on-site experiences. Marketing Intelligence and Planning, 28(3), 330-348.

Minkiewicz, J., Evans, J., & Bridson, K. (2014). How do consumers cocreate their experience? An exploration in the heritage sector. Journal of Marketing Management, 30(1-2), 30-59.

Prebesen, N.K., & Foss, L. (2011). Coping and co-creating in tourist experiences. International Journal of Tourism Research, 13, 54-67.

Shafranskaya, I., & Potapov D. (2014). An empirical study of consumer-based city brand equity from signaling theory perspective. Place Branding and Public Diplomacy, 10(2), 117-131.

Sfandla, C., & Bjork, P. (2013). Tourism experience network: co-creation of experience in interactive process. International Journal of Tourism Research, 15, 495-506.

Sharp, E.B. (1980). Toward a new understanding of urban services and citizens participation: the coproduction concept. Midwest Review of Public Administration, 14(2), 110-117.

Shaw, G., Bailey, A., & Williams, A. (2011). Aspects of service-dominant logic and its implications for tourism management: examples from the hotel industry. Tourism Management, 32(2), 207-214.

Therkelsen, A., Halkier, H., & Jensen, O.B. (2011). Branding Aalborg: building community or selling place? In G. Ashworth, M. Kavaratzis (Eds.), Towards effective place brand management (pp.136-155). UK: Edward Elgar Publishing.

Vargo, L., & Lusch, F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36, 1-10.

Verhoef, P. C., Reinartz, W. J., & Krafft, M. (2010). Customer engagement as a new perspective in customer management. Journal of Service Research, 13(3), 247-252.

Warnaby, G. (2009). Towards a service-dominant place marketing logic. Marketing Theory, 9, 403-423.

Zenker S., & Beckmann, S. C. (2013). Measuring brand image effects of flagship projects for place brands: the case of Hamburg. Journal of Brand Management, 20(8), 642-655.

Zenker, S., & Seigis, A. (2012). Respect the city: the mediating role of respect in citizen participation. Journal of Place Management and Development, 5(1), 20-34.

Downloads

Published

2017-03-21

How to Cite

Sazhina, A., & Shafranskaya, I. (2017). Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus. Almatourism - Journal of Tourism, Culture and Territorial Development, 8(7), 286–297. https://doi.org/10.6092/issn.2036-5195/6775