Costs and benefits of touristic events: an application to Venice Carnival

Giovanni Santoro; Jérôme Massiani

doi:10.6092/issn.2036-5195/4774

Authors

Giovanni Santoro VELA Spa - Venice
Master in tourism studies at IULM in Milan, Master CISET in Economics and management of tourism at Cà Foscari University in Venice. Has achieved research and consultancy activities in various agencies and Universities of Venice. Since 2012 works at VELA as responsible for the study and market survey unit.
Jérôme Massiani University of Cà Foscari - Venice

He is assistant professor in applied economics at Cà Foscari University in Venice. His research areas range from economic evaluation to forecasting methods . Most of his research concentrates on the area of transport economics to tourism economics

DOI:

https://doi.org/10.6092/issn.2036-5195/4774

Keywords:

Cost Benefit Analysis, Hallmark Event, Destination Management

Abstract

In this paper, we review the costs and benefits for local authorities of holding the Venice Carnival. After reviewing the recent history of this event and the role of local authorities in revitalizing it, we analyze the various costs they incur for its organization. We subsequently compute the additional expenditures of tourists and daily trippers and investigate the distribution of this extra income into various beneficiaries. The overall benefit-costs balance proves strongly positive.

References

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Costs and benefits of touristic events: an application to Venice Carnival

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