Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain

Authors

  • Tomas Sparano Martins Pontifícia Universidade Catolica do Paraná – Curitiba
  • Heitor Takashi Kato Pontifícia Universidade Catolica do Paraná – Curitiba
  • June Alison Westarb Cruz Pontificia Universidade Catolica do Paraná - Curitiba
  • Roberta da Rocha Rosa Martins Pontificia Universidade Catolica do Paraná - Curitiba

DOI:

https://doi.org/10.6092/issn.2036-5195/4773

Keywords:

Dynamic Relational Capability, Strategic Choice, Brazilian Hotel Industry

Abstract

The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships.

 

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Published

2014-12-30

How to Cite

Sparano Martins, T., Kato, H. T., Westarb Cruz, J. A., & da Rocha Rosa Martins, R. (2014). Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain. Almatourism - Journal of Tourism, Culture and Territorial Development, 5(10), 56–75. https://doi.org/10.6092/issn.2036-5195/4773

Issue

Vol. 5 No. 10 (2014)

Section

Essays

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Copyright (c) 2014 Tomas Sparano Martins, Heitor Takashi Kato, June Alison Westarb Cruz, Roberta da Rocha Rosa Martins

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